Identity

Identity is the visual representation   of your brand that helps create   a cohesive image of the company   and distinguishes it from competitors.

A well-thought-out and organized identity helps consumers better understand your product or navigate through a product line.

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Impact on Business

Visual Bible

Identity answers key questions: how the design system works, where to find the logo, how to create branded presentations, and which colors to use for printing.

Ease of Implementation

A well-organized identity simplifies the process of developing new materials, both in marketing and product design. This makes the work easier for designers and marketers.

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Consistency in Communication

Identity ensures a unified style across all platforms and materials, helping maintain consistent communication with the audience and strengthen the brand.

Standing Out from Competitors

Identity literally helps you stand out from competitors and look different.

Intro

How do we
make it?

Research

Market Analys

Before creating a strong brand, we need to understand its environment. We start by:

Analyzing competitors – to find opportunities for differentiation.
Studying customer insights – to understand what resonates with your audience.
Exploring industry trends – to align your brand with market expectations while keeping it unique.

Design

Design Brand Identity

This is where your brand’s personality comes to life visually:

Logo development – crafting a mark that embodies your brand’s essence.
Color palette & typography – selecting elements that define the brand’s look.
Design system – creating a cohesive visual language for all brand applications.

Packaging

Packaging and
Implementation

A brand is only effective when applied consistently.
We ensure a smooth rollout with:

Brand application – implementing the identity across marketing materials, packaging, and digital platforms.
Guidelines & templates – providing clear instructions for maintaining consistency.
Scalability support – ensuring your brand can evolve effortlessly over time.

Created by our team

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Genie by NDP

Health Insurance Tool Branding

Awarebee

Web Startup Branding

What You Will Get

Guidelines

A guide for using the brand's visual identity. It explains how to correctly use the logo, which fonts and colors to choose, and how to design images and other brand elements. It ensures consistency across all brand touchpoints. The guide is indispensable for working with designers, website developers, and preparing technical specifications, as well as ordering printed materials from print shops.

Project Presentation

A document with information about your project, its purpose, uniqueness, positioning, values, and everything needed to present the project to partners, investors, and the team.

Branded Products

Ready-to-print and use templates of branded materials that will be essential at the start of the project. They can serve as merchandise or important work materials, providing your team with everything necessary for a successful launch.